A sales pipeline that wins jobs while you sleep*
Imagine a lead generating engine, that hands you high-quality leads, ready to convert, before you pay a cent.
10-minute form. 7 day delivery. Don't like it? Walk away cost-free.
We build your landing page, ads and lead-qualification system around the jobs you want more of*
Receive the location, scope, timing, photos and budget details you need to decide whether the opportunity is worth chasing.
Filter out enquiries outside your area, below your minimum job value or only interested in finding the cheapest price.
We build your custom strategy, landing page, ads and qualification process first. You decide after reviewing the finished work.
Two lads set on helping service businesses win more projects.
G'day Australian service business owners, we're Nich and Jord.
After years running campaigns inside Australia's leading agencies, we refined the recipe for scoring you consistently higher quality clients, and plenty of them.
We also found that the agency model kept getting in the way of doing it properly. Too many strategy sessions, dashboards, empty promises and exuberant retainers.
Endless clients who paid upfront and hoped for the best – so we built Service* to do things differently.
M. Marketing (RMIT). Ran the service team at Australia's #1 digital agency. Manages $200k/mo in ad spend across portfolio. Obsessed with the frameworks that actually move the needle: Hormozi, Ogilvy, Kotler, Schwartz.
- ✓M. Marketing, RMIT
- ✓8+ yrs growth marketing
- ✓$200k/mo ad spend managed
8+ years in tech. Passionate about the customer experience. Heads up customer builds and ensures things run smoothly.
- ✓8+ years in tech
- ✓Passionate about the customer experience
- ✓Heads up customer builds
If you provide a service, we can help you.
Do customers contact you, explain what they need and ask for a price? If so, we can build a better system for turning those enquiries into secured revenue.
Don't see your trade? If customers find you, ask for a quote, and say yes or no we can help.
You are short on enquiries worth chasing.
You're great at the work. But finding the right leads, filtering out the time-wasters, and turning enquiries into booked jobs that's the part that keeps you up at night.
These are not six separate problems. They are symptoms of one missing system.
A system that attracts the right customer, explains why they should choose you, collects the important job details and tracks what happens after the enquiry.
A proper pipeline fixes every one of them by pre-qualifying visitors, converting them into leads, and tracking what actually drives revenue.
A bad lead does not just waste ad spend. It wastes your most limited resource your time.
Getting more enquiries is not the goal.
Getting more suitable enquiries is.
And that number doesn't count the jobs you missed, the follow-up fatigue, or the empty days in your calendar.
Everything needed to turn attention into a detailed enquiry.
Here is what we build.
We review your service area, competitors, offers, reviews and current marketing. We look for the gaps your competitors have missed and the reasons a customer should choose you.
We identify the jobs you want more of and build the message around them. The copy speaks to your customer’s problem, desired result and reasons for acting now.
One page. One clear service. One next step. No confusing menu. No unnecessary pages. No ten different buttons competing for attention.
We write the headlines, service explanation, proof, objection handling and calls to action. The goal is to answer the buyer’s important questions before your team speaks with them.
The form collects the details your business needs to assess and prioritise an enquiry. You help determine the questions, rules and minimum requirements.
We develop the advertising angles, copy and creative required to attract customers in your service area. Advertising runs through an account you control.
New enquiries reach the right person quickly. We set up the notifications and basic automations needed to prevent good opportunities from sitting unseen.
We track the path from ad click to enquiry. Where your sales process allows it, we also help connect enquiries to quotes, booked jobs and revenue.
You see the numbers that affect business decisions: advertising spend, cost per enquiry, qualification rate, cost per qualified enquiry, quotes generated, jobs won and revenue attributed to the pipeline. No vanity report required.
Seven days.
Form to pipeline.
No 47-slide onboarding decks.
No kickoff calls to schedule kickoff calls.
10-minute form. That's it.
Strategy, competitor review, landing page, ads, and lead notifications.
End to end run-through on call typically 45-60 minutes.
Yes or walk. No invoice either way.
Why would we do all this work before charging you?
Promises are easy.
A finished build is harder to argue with.
Assess the pitch. Sign the agreement. Trust the final work will be worth the cost.
We build your pipeline around your business, services, customers, reviews and service area then let the work make the case.
This model forces us to stay sharp. We cannot hide weak thinking behind a strategy presentation, blame poor communication after taking a deposit, or expect you to stay because a contract makes leaving difficult.
We have to produce work you want to use. That is the standard.
- ✓No card details required.
- ✓No setup invoice before you review the work.
- ✓No obligation to approve the build.
- ✓No long-term contract required.
- ✓No hard feelings if it is not the right fit.
Our promise to you
- ×Send you a 47-slide strategy deck
- ×Talk about 'brand awareness' or 'impressions'
- ×Charge you for a discovery call
- ×Lock you into a 6-month contract
- ×Call every form submission a qualified lead.
- ×Show you vanity metrics and call it a report
- ×Outsource your work to a freelancer we found last Tuesday
- ✓Build the funnel before you pay a cent.
- ✓Track leads, and closed jobs.
- ✓Answer your call. Every time.
- ✓Help you dominate your market.
- ✓Educate you along the journey.
- ✓Show up on a monthly call with what worked and what didn't.
- ✓Let you walk away any month with zero drama.
Peter Drucker said the purpose of a business is to create a customer. Not a follower. Not a subscriber. A customer. That's all we measure.
We know what you're thinking.
We let the numbers talk.
Our approach is built on frameworks from Kotler (Marketing Management), Hormozi ($100M Offers), Ogilvy (Ogilvy on Advertising), Hopkins (Scientific Advertising), Ries and Trout (Positioning), Godin (Permission Marketing), and Abraham (Getting Everything You Can). Applied to the real world. For real businesses. With real money on the line.
What this would normally cost you.
- Strategy session$1000
- Landing page design and build$3,500
- Conversion copywriting$1,500
- Meta Pixel and tracking setup$500
- Ad creative and campaign strategy$2,000
We build everything. You see it. Then you decide.
Ad spend goes through your own Meta account (we recommend $500-$1,000/mo depending on your area).
No lock-in contract. Cancel anytime.
Get your free build*
Fill out the 10-minute brief below and we’ll build your full pipeline; landing page, marketing strategy, ad creative, reporting and automations, all before you pay a cent.
If you don’t like it, you don’t pay.
No payment details required. No spam. You'll hear from Jordan or Nicholas within 24 hours.
You've read this far. That tells us something.
You're not here by accident. You're here because leads are inconsistent and you know there's a better way. So here it is: your strategy, landing page, and ads built before you pay a cent. You see it. You decide. What's the worst that can happen?
What would your pipeline actually be worth?
Punch in your numbers. See the leads, the cost per lead, and the revenue a properly-built pipeline could generate for your business. No sign-up. Real maths.
Most local service businesses run $500–$2,000/mo to start.
Average cost per 1,000 impressions. AU local service ads typically sit around $45.
% of people who see your ad and click. Meta average for local services is ~1.5%.
Industry avg 5.3%. Our builds typically land 8–14%.
What % of qualified leads you actually book. Most trades sit 25–40%.
Average revenue per closed job.
For every $1 you spend on ads, you'd generate $24.00 in revenue assuming a pipeline built to actually convert. That's the difference between a website and a sales machine.
Projections only actual results depend on offer, market, and execution. Numbers assume Meta paid traffic to a dedicated landing page with qualification and tracking in place.